Be Better than the Rest

Leading isn't just about getting others to follow you. It's also about doing everything you do just a bit better than everyone else. Another aspect of this is to always exceed the expectations of your boss, your client, or your partner. 

Awhile back, my wife ordered a bandanna for our dog from an online vendor on Etsy. When it arrived, it was neatly folded and had a small plastic bag attached containing two tiny dog biscuits. The dog biscuits weren't necessary, as the bandanna was nice enough, but they certainly sent a message saying this was a vendor who wasn't just after our money. My wife has since reordered from that vendor.

In today's world of barely acceptable products and services, it doesn't take much to exceed client expectations, but you shouldn't lower your quality just because the rest of the world is providing junk. Rather, stand out above the crowd by providing remarkable products and services. It will deliver dividends for a long time to come.

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